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AI Hardware, Explained

Nvidia AI GPU

AI Hardware, Explained

AI Hardware, Explained

Learn all about specialized AI Powered computational devices and components, such as GPUs, CPUs, and TPUs.

Since OpenAI launched ChatGPT in 2022, we’ve witnessed incredible advancements in artificial intelligence (AI) powered tech . However, for AI to continue breaking new ground, it needs more than just vast amounts of data—it requires powerful, specialized chipsets capable of handling massive computational loads and performing complex tasks like image/voice recognition, natural language processing, and even training large neural networks.

The global AI chipset market is currently valued at over $15.9 billion in revenue and is projected to skyrocket to $207 billion by 2030. While much of the focus has been on AI chips powering large data centers in the cloud, parallel development is happening at the edge. 

Edge AI refers to AI models deployed closer to the source of data generation, typically used in autonomous vehicles, IoT devices, and other edge-based applications. The edge AI chips market, valued at $2.4 billion, is expected to grow to $25.2 billion by 2033.

As AI adoption accelerates, the cloud still holds a significant portion of the AI hardware market, with major players like Nvidia dominating the space with about 95% market share. However, with the rapid growth of Edge AI, the market dynamics are evolving, and edge-based deployments will play an increasingly important role alongside cloud-based AI, particularly in applications requiring real-time, on-device processing.

Chips, Semiconductors and Servers

To begin with, if you’re running any AI algorithm, it’s operating on a chip, most commonly an AI accelerator. These chips are built using semiconductors, which form the foundation of all modern computing hardware. Semiconductors enable the creation of specialized processors, including AI-focused chips like GPUs (Graphics Processing Units).

Modern GPUs, which were initially designed for rendering images and video, have evolved to handle massive numbers of mathematical operations per cycle. Unlike traditional CPUs, which process a handful of instructions per cycle, today’s AI-focused GPUs can execute over 100,000 instructions per cycle, making them highly efficient for AI workloads.

In the AI hardware ecosystem, these GPUs run inside servers housed in data centers and are equipped with the power and networking capabilities to process tasks at scale. At the core of this ecosystem are semiconductors, enabling the speed and efficiency needed for cutting-edge AI applications.

CPUs and GPUs

Both CPUs and GPUs are capable of parallel processing, but GPUs stand out because they’re designed for a much higher degree of parallelization. This makes them well-suited for AI workloads. Instead of just processing individual values, GPUs can handle larger structures like vectors, matrices, and even tensors. They perform over 100,000 floating-point operations per cycle.

What’s fascinating is how far GPUs have come. For example, Nvidia’s first consumer GPU, the GeForce 256, was launched in 1999. It was initially built for gaming, not AI. But today, the same basic chip design, optimized to handle large numbers of parallel operations, now plays a crucial role in modern AI tasks. It’s a perfect example of how technology has evolved to meet new demands.

Cloud AI vs. Edge AI Chips

AI chips designed for large data centers in the cloud and those used for edge devices serve different purposes.

Cloud Ai vs Edge AI
Cloud AI vs Edge AI Hardware

Cloud AI Chips

Core AI chips, used in cloud data centers, are built to handle huge volumes of data and perform computationally intensive tasks like training complex AI models. These chips, such as Nvidia’s A100 or Google’s TPU, are typically used for training deep learning models, including those for natural language processing or large language models.

Since data centers have access to ample power and cooling systems, these core chips prioritize raw processing power and scalability over energy efficiency. They are designed for heavy, resource-intensive operations that run over extended periods and require significant parallel processing capabilities.

Edge AI Chips

Edge AI chips operate on devices outside of data centers, such as smartphones, IoT devices, autonomous vehicles, wearables, and industrial equipment. These chips focus on efficiency, minimizing power consumption, and reducing latency to enable real-time decision-making.

Unlike core chips, which are primarily used for training models, edge chips handle inference tasks. This means they run pre-trained models to perform actions like image recognition, speech processing, or predictive maintenance. Given the constraints of edge devices—such as limited battery life, processing power, and cooling—these chips must strike a balance between performance and resource efficiency.

The key distinction is that core chips excel at training large AI models in environments with abundant resources, while edge chips are optimized for making quick decisions with minimal power in resource-constrained environments for very specific, narrow use cases. Together, these chips enable the AI ecosystem to function at both ends of the spectrum—from massive data centers to small, embedded devices.

Market Leaders and Their Offerings

With an AI chip market projected to exceed $200 billion by 2030, capturing market share is a highly competitive race. Both established tech giants and innovative startups are pushing the boundaries of the hardware that powers AI applications. The following table summarizes key players and their offerings for cloud or edge AI devices:

Company Chip/ Processor Name Target Area Announcement Date Availability
NVIDIA
B200 "Blackwell"
Cloud
March 2024
Not Available (Q4 2024 expected)
Qualcomm
Snapdragon X Plus
Cloud
September 2024
Available
Intel
Xeon 6 & Gaudi 3 AI Accelerator
Cloud/Edge
April 2024
Available
Cerebras Systems
Wafer Scale Engine 3 (WSE-3)
Cloud
March 2024
Available
AMD
Ryzen AI 300 & Ryzen 9000
Cloud
June 2024
Available
Synaptics
Astra SL-Series
Edge
April 2024
Available
Silicon Labs
xG26 microcontroller family
Edge
September 2024
Available
NXP Semiconductors
i.MX 93 family
Edge
March 2024
Available
Renesas Electronics
RZ/V2H AI microprocessor
Edge
February 2024
Available
Arm Holdings
Neoverse, Cortex-X, Project Trillium
Edge
February 2024
Available

Learn more about the Top AI Chip Vendors Powering the Cloud and Edge.

What to Expect in the Future

Looking ahead, the future of AI hardware will be marked by increasing specialization. Chips will be designed to handle specific AI tasks, such as natural language processing, computer vision, and real-time data analysis. 

For years, Moore’s Law, which states that the number of transistors on a chip doubles roughly every two years, has been the driving force behind hardware improvements and has led to faster, more powerful processors. However, we are now reaching the physical limits of how small transistors can be made. As a result, the performance gains from shrinking chips are slowing down, making it harder to achieve the same big leaps in power we’ve seen in the past.

Because of this, future hardware improvements are expected to be more gradual rather than revolutionary. Instead of seeing large jumps in performance from simply adding more transistors, the focus is shifting toward designing chips that are optimized for specific AI workloads. For instance, certain AI tasks like training large models or processing high-resolution images require chips with architectures built specifically to handle those kinds of computations efficiently.

In addition to hardware specialization, software innovation will play an even more critical role. Optimizing software to make the most out of existing hardware will lead to significant performance boosts. Improvements in software frameworks, compilers, and AI algorithms will allow today’s chips to run faster and more efficiently without needing entirely new hardware. This means developers can get more out of the hardware we already have, and companies can focus on refining their software to keep pushing AI performance forward.

AI hardware manufacturers will also continue to integrate features like AI accelerators and inference engines directly into chips to speed up processing without increasing power usage. This will be important for edge computing, where devices like smartphones and drones need to run AI tasks quickly and efficiently with limited energy.

Smarter Chips, Smarter Software

While AI chip design and development will continue to evolve, the real breakthroughs in AI performance will come from a combination of smarter chip designs and better software optimization. This blend will make AI faster, more powerful, energy-efficient, and accessible across various industries.

At embedUR, we’ve long understood that hardware is only as good as the software that drives it. Our deep relationships with leading silicon vendors allow us to work together to maximize the potential of their chipsets.

Over the years, we’ve moved beyond just building firmware and SDKs. By partnering with our silicon collaborators, we uncover new ways to leverage AI chip features, enabling their hardware to handle more advanced tasks than initially expected. In essence, we don’t just enhance AI chips; we elevate their capabilities to meet and exceed the evolving demands of AI applications.

If you’re developing next-gen products or looking to enhance existing solutions, embedUR can help you integrate cutting-edge AI capabilities that maximize your chipsets’ performance. Contact us today to discover how we can work together to deliver powerful, scalable AI solutions for your business.